The first Great Big Green Week took place between 18 – 26 September 2021, and was the largest event for climate and nature ever seen in the UK. Over 5000 events celebrated how communities are taking action to tackle climate change and protect green spaces, and encouraged others to get involved too.
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THE PARENT
Parent to two children aged 7 and 10. Works full time in a mid-weight professional position but is sometimes able to collect their children from school. Otherwise they stay at the after-school club or get collected by a friend or family member. They live in a suburban area and take their children to swimming lessons at the weekend before doing the weekly supermarket shop. They try to cook healthy family meals everyday while the children do their homework, but sometimes life gets on top them and they end up grabbing something from the freezer. They enjoy spending a few hours together with their children in the evening before their bedtime – often watching TV. Likes to watch live TV but also have a Netflix subscription. Watch popular evening TV shows like X Factor, Peaky Blinders, Game of Thrones etc.. Use social media (mostly Facebook) but not an awful lot. Sometimes struggle to keep on top of the housework but are a little house-proud when guests are over. They miss being able to go out for drinks with friends since having children – instead spending time with their children’s friends’ parents at after school/weekend clubs or at a play date. They enjoy going to the cinema but are usually restricted to family friendly films as they often have to take their children with them. They also enjoy doing family activities such as bike rides, picnics, visiting museums and going to activity days.
They try to keep up with the news and think it’s important for their children to be aware of current events. They worry about the future of the environment and the climate crisis, and the impact it will have on their children’s future. As a result, they believe that the climate crisis needs to be addressed immediately and want to take action. They have already taken some steps to live a more environmentally friendly lifestyle, such as recycling, using low energy bulbs and avoiding single use plastics as much as they can. They would like to make further changes but feel confused and overwhelmed by the bombardment of information currently available on sustainable living.
THE CHILD
Child age 9, with one younger sibling age 7. They both live with their parents in a house with a small garden. They take swimming lessons at the weekends and enjoy some other after school activities like gymnastics. They are beginning to develop there own opinions and have more external influences than they did when they were younger. They are therefore thinking about different things and becoming more curious, asking more broad questions about life and the world. They have a wide range of hobbies and interests - therefore this project while not be too narrow or aim to appeal at children with specific interests or upbringings - rather looking at speaking to the age group as a whole. It will also, therefore, be gender neutral.
At this age more of their learning comes from school than from home. However, it is important that school learning and home learning support one another and the two sources help children to grow into well rounded and well educated individuals. This highlights the advantage of using a pack send home from school - the education starts with the teacher, then moving to a combination of learning from parents and giving the children opportunities to learn on their own through guided activities and information.
colour palette, custom font & logo
The two-part brand defines which contents are intended for parent and which for child. The illustration style has been designed to work for both audiences, with buildable elements designed to give flexibility in layout. The custom climate carton font was designed specifically for the project - it’s fun, playful, easy to read and age appropriate. It also works well for the adult audience, looking more sophisticated in the adult colour palette.
Adult Logo
Children's Logo
Adult Colour Palette
Children's Colour Palette