This project involved the branding, design and build of a microsite for British Strawberry producers Hall Hunter that was linked to QR codes on their Strawberry punnets in Tesco. I designed a logo, brand identity, character, illustrations and web layout and functionality. I produced activity sheets for kids and recipe cards.
The microsite logo had to be able to sit alongside the Hall Hunter logo, stand alone and appeal to Children and Parents. The site itself was designed around a simple strip layout with buttons and a menu bar linking to pages and downloads.
Recipe cards and activity sheets are easy to follow, can all be printed or viewed digitally and are suitable for the target age groups/demographics. Hall hunter wanted things that kids could use on their own with little guidance from parents as well as things they could do together so we provided a range of difficulties and complexities so that everyone can get involved.
